Sustainability en

IJsvogel Retail contributes to pet happiness and aims to help customers enjoy outside life respecting the environment. We are very much part of society and feel responsible for the world around us. We therefore offer a range of sustainable products that promote the wellbeing of animals and people alike. We want to keep the world beautiful. We stand up for animal welfare. We waste as little as possible. We open energy-efficient shops and our trucks emit less and less CO2. We continuously make our range more sustainable and reduce the use of plastic in both products and packaging.

Diverse and inclusive are important to us at IJsvogel Retail

Collaboration with training institutes

Diverse and inclusive

At IJsvogel Retail we believe it is important to be diverse and inclusive. We want our organisation to be a reflection of society and we work with educational institutions and government bodies to achieve this.

We take our social responsibility

Collaboration with foundations and charities


At IJsvogel Retail, the objective of happy pets and sustainable outside life doesn’t stop at the checkout. We also take our social responsibility. There are many societal challenges and together with our partners, we make our contribution to improving animal and human health and welfare.

Animal food bank

We donate thousands of kilos of dog and cat food and hundreds of kilos of hay to five pet food banks across the country to help less fortunate pet owners.

Zero Pawprint Plan

We support a sustainability offensive initiated by a dog and cat food supplier committed to a sustainable Zero Pawprint Plan. This is designed to reduce CO2 emissions as much as possible.


Pets Place supports Bazoeki, an online platform that aims to end fraudulent puppy trading. The aim of the collaboration is to make the puppy market more transparent and to fight illegal puppy trade.

Enjoycleaningup Foundation

We are proud to be the main sponsor of the Enjoycleaningup Foundation. This foundation cleans up litter on a daily basis - while walking the dog as usual - and inspires others to do the same. How nice is that: walking your pet and contributing to a cleaner world at the same time!

Donation boxes in shops

You will find donation boxes in our shops to help as many animals as possible and to support local causes. Each shop has chosen a local cause, such as an animal shelter or animal food bank. Together, we are putting our best paw forward to help animals in poor(er) circumstances.

DierenLot Foundation

We are partners to the DierenLot Foundation. DierenLot Foundation cares deeply about the fate of neglected animals and aims to help them. In particular, they consider it important to support local and regional, small and medium-sized, organisations. They do this through gifts and donations.

We are partners to When rehoming and adopting a pet, it is important that there is a good match between the animal and its new owner. Verhuisdieren ('Rehoming Animals’ in Dutch) makes sure you find the right match. They help you towards a successful relocation or adoption.